Digital marketing Planning & Strategy

Planning & Strategy

Ready to launch a product or service in the market? A thorough step-by-step marketing strategy plan is followed at Integral Media to ensure that the right pitch is made to the right target audience. The messaging of each campaign, the assets, and the content is made to keep in sync while being highly engaging to drive the desired outcome. Our team of experts works with the organization and optimizes an approach of planning and strategizing to understand their business objectives and ROI that is expected from every marketing spend analysis.

The following steps are involved:

  • Understanding business objectives
  • Laying down goals and metrics
  • Identifying the market potential
  • Defining the right target audience
  • Creating persona profiles with demography, interests, and behavior
  • Curating a Go-To-Market strategy
  • Building marketing messages or the pitch
  • Creating marketing assets and content
  • Allocating budgets for execution and promotion
  • Analyzing return on investment (ROI)
  • Iterating and refining
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